Requirements
Job Description:
We are looking for a strategic and results-driven Head – Marketing to lead and execute the hospital’s marketing, branding, and growth initiatives. The role involves strengthening brand presence, driving patient acquisition, managing digital and offline marketing campaigns, and positioning the hospital as a trusted healthcare destination.
Key Responsibilities:
Develop and implement comprehensive marketing strategies aligned with the hospital’s vision and business goals.
Lead brand building initiatives to enhance visibility, credibility, and trust among patients and stakeholders.
Plan and execute digital marketing activities including website management, SEO, social media, paid campaigns, and online reputation management.
Oversee offline marketing initiatives such as outreach programs, referral marketing, events, health camps, and partnerships.
Monitor and analyze marketing performance metrics, patient inquiries, and conversion rates to optimize campaigns.
Collaborate with clinical teams to promote services, specialties, doctors, and treatment programs.
Manage marketing budgets effectively to ensure maximum ROI.
Coordinate with external agencies, vendors, and media partners for campaigns and promotions.
Ensure consistent brand messaging across all communication channels.
Lead, mentor, and manage the marketing team to achieve departmental objectives.
Qualifications:
MBA / PGDM in Marketing, Communications, or a related field.
Minimum 8–12 years of experience in marketing leadership roles, preferably in healthcare, hospitals, or service industries.
Strong understanding of digital marketing, branding, patient engagement, and lead generation strategies.
Experience in managing large-scale marketing campaigns and multi-channel promotions.
Proven ability to analyze data and translate insights into actionable marketing strategies.
Skills:
Strong leadership and team management skills.
Excellent communication, presentation, and interpersonal abilities.
Strategic thinking with a creative approach to problem-solving.
High level of accountability and result orientation.
Ability to work in a fast-paced healthcare environment.
Additional Information:
Salary will be competitive and commensurate with experience.
Join us at CCA Hospital and contribute to delivering exceptional healthcare services to our patients.